Personal Impact Reels
Your impact, made personal: a 20-second film for every subscriber or donor, showing what they made happen. You send us a spreadsheet and your brand, and we make a reel for every person on it.
- £1,500 + VAT to build, then £5 a reel
- Book by 31 December 2026 and get 25% off the build
- Ready 5 working days after sign-off
Why it works
People trust the people they know far more than they trust ads. A personal reel gives every supporter something they want to post, and each post works as a personal recommendation.
-
+84%
When Refugee Action sent its supporters a personalised, Wrapped-style year in review in 2021, the average gift to its Christmas appeal came in 84% above projection (£37.61 against £20.40), and the donation rate 54% above. The recap itself didn't ask for money.
-
500 million
Spotify Wrapped 2025 was shared more than 500 million times on its first day, 41% more than the year before.
-
41% vs 20%
For 41% of people, what unpaid people say about a brand has the biggest impact on whether they trust it. Only 20% say the same of what the brand says about itself.
-
45%
Only 45% of consumers feel understood by the brands they use.
-
17% vs 3%
A friend, family member or colleague is the number one prompt for giving in the UK, at 17%. A charity's own email prompts 3%.
-
2.8 million
In 2025, 2.8 million people in the UK cancelled a regular gift to charity. Showing each supporter what their giving did gives them a reason to stay.
The personal reel
Each reel runs for 20 seconds and is made for social, in square or tall.
Square (1:1) suits Instagram and LinkedIn feeds, and tall (9:16) suits Stories, Reels and TikTok. Choose one, or have both for an extra cost.
It's built around one person, with their name and up to four of their own numbers, in your brand. It opens with their name, gives each number its own moment, and closes with your logo and a nudge to share it.
For Wild Mosaic, a rewilding subscription, we made 112 personal reels, one for every Rewilder. Each showed their own plot, their tile and their share of the year's impact. Those reels ran for 55 seconds; this package is the shorter version, made for social.
"Delighted with the end result."
For business subscribers
If your subscribers are people, the standard reel is the one. If they're businesses, they'll want a film they can use as a company, so there's a business version too.
-
Standard: for people
A 20-second reel for each subscriber or donor, showing their own numbers. Made for them to post on their own Instagram, TikTok or LinkedIn.
-
Business: for companies
A one-minute film for each business. It opens with what your whole community achieved, then shows that business its own numbers. Made for LinkedIn, team meetings or its own impact report, and you also get the opening sequence as a standalone film.
Your numbers
Each reel is built around up to four numbers per person, taken straight from your spreadsheet: for example trees planted, kilos of plastic recovered, months subscribed, or their share of your total.
-
Made in your brand
Your colours and fonts, with one big number per scene and simple moving shapes around it.
-
Tested on awkward data
Before anything goes out, we test your template against very long names and very big and very small numbers.
-
Nothing goes out unchecked
You sign off the template, its wording and a set of sample reels before we make the rest, in line with the Green Claims Code.
How it works
There are no workshops or script rounds, just four steps.
-
Send us your spreadsheet
One row per person, with up to four numbers each. We'll also need your brand colours and fonts.
-
Check the sample reels
We build your template and send back a handful of real reels made from your data. You confirm or correct them.
-
We make the rest
A reel for every person on your list, ready five working days after you've signed off.
-
Share them
You send each person their reel. One round of tweaks is included.
Price
£1,500+ VAT to build, then £5 a reel
- Reels 1 to 500£5 a reel
- Reels 501 to 2,000£2.50 a reel
- More than 2,000We'll quote
For 500 supporters, that's £4,000 + VAT in total. Book by 31 December 2026 and get 25% off the build.
- A 20-second reel for every person on your list
- Square or tall, made for social
- Up to four personal numbers in each
- One round of tweaks
Questions
Why is each reel so cheap?
Once your template is built, each reel is made from your data automatically. You pay for the design once, and each extra reel costs very little to make.
What data do you need?
A spreadsheet with one row per person: their name and up to four numbers. We'll send you a template to fill in.
What happens to our supporters' data?
We only use it to make your reels. It's stored on encrypted servers in Europe, only the people making your reels can see it, and we delete it within 30 days of delivery. We're happy to sign a data processing agreement.
How do we send the reels out?
You get an MP4 file for each person, named to match your spreadsheet, ready to attach or upload to your email platform.
Can we have square and tall?
Yes. Pick one shape, or have both for £500 + VAT on the build and £1 more a reel (50p from the 501st).
What's the difference between the standard and business versions?
The standard reel is for people: a 20-second clip each subscriber or donor can post on their own social. The business version is for when your subscribers are companies: a one-minute film that starts with what your whole community achieved, then shows that company its own numbers, made to use on LinkedIn, in team meetings or in its own impact report. Prices for both are in the Price section above.
What else can you add?
Still images of each person's numbers for email and social, and extra length. We'll quote for these.
Can they go out in December?
Yes, if you book by 27 November and can send your spreadsheet straight away. Otherwise, we're booking January sends now.
Can we use it again next year?
Yes. Your template can run again next year, or for other moments like a supporter's anniversary. You'd pay for the new reels and any changes.
What does the pilot include?
The full template build and reels for 100 people. If you then go ahead with everyone, the build is already paid for.
Is it for you?
Tell us roughly how many supporters you have and what you measure for each of them, and we'll tell you honestly whether it's a fit. It takes 15 minutes.